Generative AI is changing how we think about translation and localization. Some people believe that real-time AI translation will make localization strategy unnecessary. But is that true? In The Agile Brand Podcast, Greg Kihlström speaks with Ilya Spiridonov about how AI is reshaping localization and why strategy still matters.
In this video, they cover:
✅ Whether AI can replace the localization strategy
✅ Why strategy stays the same but implementation changes
✅ How AI increases complexity, not simplicity
✅ The shift from localization to contextualization
✅ Why transcreation and regional personalization are the future
You’ll learn how AI enables deeper cultural adaptation, not just simple translation. This episode explains why a smart strategy is still essential and how technology helps teams achieve more with fewer resources while creating a stronger regional impact.
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Alconost: your full-stack localization company. We localize digital products by bringing together linguistic excellence, engineering expertise, and professional AI-enhanced localization platforms.
🌍 Learn more about Alconost localization services: https://alconost.com
🕹 Game localization and voice-over: https://alconost.com/en/localization/games
🚀 Need fast translations? Try Nitro, our instant translation platform: https://nitrotranslate.com
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Stay connected with Alconost:
LinkedIn: https://www.linkedin.com/company/alconost
Email: [email protected]
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