Generative AI applications have captured widespread attention and imagination because generative AI can help reinvent most customer experiences and applications, create new applications never seen before, and help organizations reach new levels of productivity. However, it also introduced new security challenges. Amazon Bedrock is the easiest way to build and scale generative AI applications with foundation models from Amazon and leading AI startups. In this session, explore the architectures, data flows, and security-related aspects of model fine-tuning as well as the prompting and inference phases. Also learn how Amazon Bedrock uses AWS security services and capabilities, such as AWS KMS, AWS CloudTrail, and AWS Identity and Access Management (IAM).

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