Sometimes salespeople are unable to generate as many sales, and they get frustrated. They need to learn that marketing and sales are different to each other. Marketing is all about attracting and retaining customers, while the sales process involves sitting around a table and having face-to-face or phone conversations. A marketer doesn’t have to be an expert in sales, and a salesman does not need to be a marketer. If you succeed in attracting people through marketing, you need sales skills to convert the people into your clients. It is worth watching the video to prepare yourself to pitch a prospect and sharpen your sales skills.

In this video, Vijay Balakrishnan explains marketers need to learn sales skills to deal with the targeted audiences.

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