What is Smarketing? Aligning Sales and Marketing Teams!

So what is Smarketing?

Often sought after but rarely achieved, sales and marketing alignment is the holy grail of businesses world over. And it’s no wonder why: Aligned teams work more effectively and perform better. Despite knowing this, many organizations struggle to stay aligned. Distributed workforces, fluctuating market dynamics, and office politics can make working in harmony difficult. In this video, let’s dig into just what sales and marketing alignment is, and how you can ensure long-term success.

QUICK VIEW GUIDE:
0:00 INTRO
0:39 Why Sales and Marketing Teams Need to Work Together?
1:17 How Do You Align The Two Teams?
2:05 Strategy #1 Aim to Create a Single Customer Journey
2:42 Strategy #2 Agree on a Customer Persona
3:40 Strategy #3 Agree on Marketing First Approach
4:10 Strategy #4 Track Joint KPIs
4:43 Strategy #5 Use Customer Feedback
5:27 Strategy #6 Stay Consistent
6:08 Strategy #7 Build a More Prosperous Future with Smarketing
6:25 OUTRO

To learn even more read our blogs here:
https://www.nbh.co/articles/aligning-sales-and-marketing-strategies

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