This mindset will boost your sales using influencer marketing. Think long term collaboration for big success.
It will take some time for any marketing to take effect and sticking with an influencer for long term will help to build trust in the brand and most importantly you can learn what works with a/b testing to scale your campaign with another influencer.
Have no fear, keep experimenting and keep learning.
You can go for one off marketing and it can work if it is offer based but you must think long term to build a brand.
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