Discover the pitfalls of relying solely on ROI in advertising strategies with our latest video. While ROI offers a straightforward measure of success, it can be misleading if not approached correctly. Learn how focusing only on retargeting existing audiences might boost your ROI in the short term but can ultimately deplete your outreach potential and harm long-term growth. Tune in to understand why diversifying your metrics and audience engagement is crucial for sustainable advertising success.
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