Sales and Marketing: What do They Need from Each Other? | CRM
#authenticity #personalization #personalizedmarketing #crm
#neuromarketing
Every week, host Russell Kern and co-host and producer, Elliott Dennis, will break down the complexity surrounding #ContinuousRevenueMarketing into 15-minute episodes that provide bite-sized insights. We’ll discuss the challenges CMO’s are facing to increase customer acquisition and loyalty. You’ll hear success stories from brands on the innovative ways they’re driving growth. As well as the obstacles they face on their journey. We’ll also unpack the multiple layers of marketing technology integration from data management to AI/machine learning, to get to the most important aspect of CRM, the combination of technology with human creativity to touch the head and heart of current and future customers.
Learn more about #KERN Agency:
HQ – Woodland Hills, CA
Website: https://kernagency.com/
Facebook: https://www.facebook.com/kernagency/
Instagram: https://www.instagram.com/continuousr…
Twitter: https://twitter.com/kernagency
About KERN:
Before you can change minds you have to understand how they work. Decades of studying the psychology of decision making and building a certified Neuromarketing Research and Training program has elevated KERN to be an industry leader.
Data is the foundation of today’s one-to-one precision marketing, but alone it doesn’t create breakthrough messaging, irresistible offers or must-open subject lines.
The power of data lies in the insights extracted from the analysis of the patterns to find consumer motivations and optimize marketing investments.
That’s why KERN blends both the art and science of data to design innovative creative marketing programs that connect emotionally with consumers. Combine that with our management of over $1 billion in marketing spend and the knowledge gained from more than 50,000 test observations over the past 40-plus years of implementing large-scale acquisition and retention programs, and the result is an agency that does one thing really well.
We deliver precision marketing that drives continuous revenue for our clients.
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