Revealing our new logo (and the story behind it)

In this episode of our ‘Rebranding in public’ series, we dive into the challenges of defining how Kit will look and feel. The colors, logo, and fonts all tell a story of who Kit is and who we serve – and we couldn’t come to an agreement on which visuals best told that story. Watch the journey unfold and see how we moved forward in crafting our visual identity.

00:00 Intro
00:37 Starting the creative process
03:45 Design sprint week in London
05:23 How we found our voice and tone
08:22 Choosing new colors
11:32 Crafting a new logo
17:37 Bringing it all together

SEE ALL OF THE ‘REBRANDING IN PUBLIC’ EPISODES

LEARN MORE ABOUT OUR REBRAND
http://kit.com

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