In this episode of our ‘Rebranding in public’ series, we dive into the challenges of defining how Kit will look and feel. The colors, logo, and fonts all tell a story of who Kit is and who we serve – and we couldn’t come to an agreement on which visuals best told that story. Watch the journey unfold and see how we moved forward in crafting our visual identity.
00:00 Intro
00:37 Starting the creative process
03:45 Design sprint week in London
05:23 How we found our voice and tone
08:22 Choosing new colors
11:32 Crafting a new logo
17:37 Bringing it all together
SEE ALL OF THE ‘REBRANDING IN PUBLIC’ EPISODES
LEARN MORE ABOUT OUR REBRAND
http://kit.com
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