In this episode, Nita Farahany joins us to discuss her book “The Battle For Your Brain” and its implications. We explore the future of identity and self, addressing concerns about workplace tracking. Nita provides insights into the motivations behind neurotech startups and the development of neurotechnology across various industries. We delve into the impact of neurotech on freedom of thought and the influence of neuromarketing. The discussion also covers the importance of collective action in the digital era and privacy concerns surrounding Apple Vision Pro.

About Nita Farahany:
Professor Nita Farahany is a leading scholar on the ethical, legal, and social implications of emerging technologies. She is the Robinson O. Everett Distinguished Professor of Law & Philosophy at Duke Law School, the Founding Director of Duke Science & Society and principal investigator of SLAP Lab and the Cognitive Futures Lab.

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