Mobile app ad monetization in 90 seconds or less

Ad monetization is pretty much what it sounds like: monetizing apps via ads like rewarded videos, native ads, banners, offer walls, and interstitials. There’s been massive growth of ad-based app businesses in the last few years, but there’s a challenge.

Calculating ad-based revenue is much harder than in-app purchase revenue, especially when you want to know how valuable app users are and which ones — from which sources — are watching the most ads and are therefore the most valuable.

That’s why Singular automatically collects, normalizes, and combines ad revenue from all your monetization partners, giving you both a holistic view of all your results as well as granular insights into ad placement profitability by monetization partner.

Then Singular lets you calculate true ROI by combining ad revenue and all your other revenue sources so you know precisely how valuable each cohort is, how profitable each acquisition channel is, and what is driving your overall financial results.

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