Marketing vs Sales | 5 Differences Between Marketing & Sales | Marketing | Sales | Rajiv Talreja

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One of the most common misconceptions that I have come across in my 14 years of being a business coach is how entrepreneurs misunderstand marketing for sales and vice versa.

Entrepreneurs are utterly confused with what it means, what it’s supposed to do, how to do it, and what results to expect which makes them not want to do marketing at all. SALES IS NOT MARKETING!

Well, MARKETING is a set of promotional activities that a company executes to facilitate the buying or selling of products/services. Its main objective is brand visibility, recall value, and educating your target audience about the product/service. And essentially it generates leads.

SALES is referred to the number of products/ services sold in a given period and generates revenue.

Now that you know the basic difference between the two, watch this video till the end to understand the difference further and learn the objectives of MARKETING and SALES in detail can rightly implement it in your business.

In this video, you will learn:
0:00- Introduction: Marketing vs Sales
1:30- 5 differences between Marketing and Sales
1:38- Results of not being able to differentiate and misunderstanding the concepts
1:52- 2 essential aspects of every business
2:18- Difference 1: Objective: Marketing vs Sales
2:52- Difference 2: Marketing: A prerequisite for Sales
3:42- Didderence 3: Micro objectives: Marketing vs Sales
3:48- Credibility: Marketing vs Sales
5:10- Difference 4: Marketing feeds Sales
6:10- Difference 5: Measurement metrics: Marketing vs Sales

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