You either win or you learn, you never lose.
If starting any GTM activity whether it be ads, ABM, partnerships…
It’s never a productive mindset to look at any investment as a loss.
It’s only a loss if you don’t take lessons away from the experience.
Either the experiment works out and you win…
In which case double down on that.
Or you learn that the approach you’ve tested didn’t work out how you wanted.
Coming from a state of desperation in any activity will lead to an emotional rollercoaster of bad decisions and poor performance.
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