Drift’s VP of Revenue Marketing, Justin Keller, and Director of Sales Development, Mike Iannuzzi, deep dive into the marketing and sales trends that revenue teams are building their strategies around in 2023.
In this @Demand Gen Reportsponsored webinar, you’ll learn:
-Top tips and marketing/sales plays of this year that you can swipe for 2023
-The secret to improving marketing and sales productivity, processes, and pipeline velocity
-Ways to differentiate your digital experience to wow buyers, increase conversions, and grow revenue
Specifically, the trends Justin and Mike cover are:
(3:12) Trend #1: One-to-One
(6:18) Trend #2: Systemic Pipeline
(8:48) Trend #3: Marketing & Sales Development Alignment
(11:33) Trend #4: High Output & High Morale
(14:58) Trend #5: Customer Revenue
(17:09) Trend #6: Team Prospecting
(20:39) Trend #7: Creating Urgency
Check out the 1980s study Justin references in Trend 5: https://knowledge.wharton.upenn.edu/article/when-the-going-gets-tough-the-tough-dont-skimp-on-their-ad-budgets/
Subscribe to Drift: https://goo.gl/2pRvjN
#drift #demandgeneration #marketing
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LinkedIn: https://www.linkedin.com/company/drift
Twitter: https://twitter.com/Drift
Instagram: https://www.instagram.com/drift/
Facebook: https://www.facebook.com/heydrift/
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About Drift: Drift is more than just a technology company. Drift is a connection company. Connecting buyers with sellers and empowering experiences everyone loves.
At Drift, we believe that from meeting people to starting a business relationship, everything starts with a conversation. Drift specializes in helping start the right business conversations — making sure they happen when they’re supposed to and completely personalizing them to buyers.
Drift’s Conversational Cloud, comprised of Conversational Marketing, Conversational Sales, and Conversational Service, all powered by underlying Conversational AI, breaks down the silos across your team so you can deliver personalized experiences that turn into more quality pipeline, revenue, and happy customers.
Learn more: https://www.drift.com/
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