SMS Marketing: How Texting Can Boost Your Sales (+Tips). SUBSCRIBE to @learnwithshopify to get the knowledge you need to start and grow your online business: https://bit.ly/3vHxSYi
SMS marketing gets high engagement—even higher conversion rates—and is more cost-efficient overall. Best of all, it’s more personal than many other marketing channels and fosters stronger customer relationships in the process.
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It’s been over 20 years since SMS exploded into popular use when mobile networks allowed cross-network sending. Since that time, the short-messaging-service has exploded in usage, with over 3.5 trillion text messages sent each day.
Since that time, messaging apps like WhatsApp, Facebook Messenger, and WeChat have emerged, providing a free and easy way for users to send text, photos, and videos.
Brands are taking the opportunity to directly and succinctly connect with shoppers, and in commerce, we’re seeing an increase in the use of real-time messaging to help increase conversion rates, close sales and build closer relationships with shoppers.
In this post, we share five practical ways in which brands are growing revenue and boosting customer satisfaction with text message marketing. But first, let’s get some stats that show the true scale of this channel.
Here is what we’ll cover in this video:
00:00 Introduction
01:06 How to Use SMS Marketing
01:50 What is SMS Marketing?
03:28 Why Invest in SMS Marketing
05:59 Challenges with SMS Marketing
08:31 SMS Best Practices
— RESOURCES —
â–º SMS feature Shopify
â–º Postscript https://apps.shopify.com/postscript-sms-marketing
â–º SMS Bump https://apps.shopify.com/smsbump
â–º Attentive https://info.attentivemobile.com/shopify/
â–º Manychat https://manychat.com/product/chatmarketing-with-shopify
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