A short lesson on the foundations for how to use Sales Navigator as part of your LinkedIn marketing strategy with business and marketing professional Lauren Kress, The Business Scientist. As mentioned in the video, you will need to create your empathy maps and develop your personas for your ideal client in order to understand which filters to apply within the Sales Navigator tool on LinkedIn.
Learn more about Empathy Mapping here: https://www.laurenkress.com/customer-empathy-map-start-attracting-your-ideal-client
Are you looking for help with marketing your small business? Visit my website to discover growth opportunities using business and marketing science: https://www.laurenkress.com
Key timecodes:
00:00 Sales navigator and the marketing funnel
01:46 Where to start on Sales Navigator
02:23 The difference between accounts and leads
3:33 How to use account filters
06:42 How to use lead filters
09:30 How to save your sales navigator searches
11:15 How to create a leads list
12:40 Sales Navigator Messaging vs LinkedIn Messaging
13:20 How others can manage Sales Navigator for you
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