The word “expensive” is a relative term and a mental construct. This means that for a product to be considered “expensive”, you have to compare its value or price to something else — like another product, your income, or a benchmark.

In summary, what is expensive to one customer may seem absolutely normal to another customer.

However, there are some effective tactics you can use to boost the attractiveness of an “expensive” product. You can do this by changing the perceptions and assumptions that people have about the product.

In today’s #BusinessSenseWithJP in 60 Seconds, I share some effective tips that will help you improve your chances of selling expensive products.

To learn more effective strategies for starting and building a successful business, watch my detailed business lessons here:
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https://www.smallstarter.com/123
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#BusinessSenseWithJP 🥇

#business #startup #entrepreneurship #entrepreneur #businessskills #strategy #africa #growth #leadership #sales #selling #marketing #businessideas #smallstarter #motivation

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WHO AM I? 🤔
John-Paul Iwuoha is a business strategy specialist who works with entrepreneurs to start, grow and turn around businesses. He is ex-PwC, chartered (ACCA, UK), and the Visionary-in-Chief at Smallstarter Africa. Since 2013, he has worked with dozens of entrepreneurs in 20+ countries to overcome different types of business frustrations. He was recognized by LinkedIn in 2018 as a Top Voice on Startups & Entrepreneurship, and his work has been featured on CNN, HuffPost, LinkedIn Pulse, Business Day, and others.

LET’S CONNECT 🤝🏻
Website: https://www.smallstarter.com
LinkedIn: https://www.linkedin.com/in/jpiwuoha/
Twitter: https://www.twitter.com/in/jpiwuoha/
Facebook Group: https://www.facebook.com/groups/smallstarter

BOOKS 📚
Check out the books I’ve written: https://www.smallstarter.com/books/

PODCAST 📻
Listen to my podcast: https://www.smallstarter.com/podcast/

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