Now that we have built our smoke test we are going to test if the market is interested in buying or using the product we have before actually building it. This will allow us to gage interest and create a pipeline of customers ready to buy as soon as we launch.
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00:00 – Intro
00:37 – Acquiring your first 100 customers
01:04 – Why founders must do early stage marketing themselves
02:01 – Early-stage vs long-term marketing
03:09 – Why you must be comfortable with selling something you haven’t yet built
03:51 – How do we approach this?
06:51 – In-person outreach
07:27 – Growth hacking
09:23 – Your ability of building a startup lies in your sales skills
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