Season 2 | Episode 4 – James Norwood is as the Chief Strategy Officer (CSO) at isolved, a human capital management cloud provider focused on helping organizations transform employee experience for a better today and a better tomorrow.
On this episode of Fuel Growth, learn the secrets behind driving growth through a marketing-led strategy, and how to build a well-oiled engine to provide pipeline to feed and grow your organization.
Get the recap of this episode (https://www.sugarcrm.com/hd-cx/fuel-growth-podcast/driving-growth-marketing/), or check out the site for more episodes (https://www.sugarcrm.com/hd-cx/fuel-growth-podcast/), and information about the Fuel Growth podcast, brought to you by SugarCRM. Learn how to expand and grow your business from industry experts.
00:00 Introduction
0:52 James Norwood’s Professional Background
James describes his 30+ years of experience working in product, sales, marketing, and in various industries.
2:24 Favorite Football Team
As an Englishman, James shares his thoughts on Soccer versus Football.
4:32 What is Marketing-Led Growth?
James shares his insights on marketing-led growth strategies and how to align sales and marketing teams.
9:26 Balancing Budgets as Companies Grow
How much you should spend on marketing throughout a company’s lifecycle.
16:18 Why CRM is the Most Important Tool for Marketing
James reveals why sales force automation software is key to your marketing success.
22:37 Lessons Learned
Learn what mistakes did James learn important lessons from.
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