Choosing ONE Marketing Channel (A Case Study) with Wes McDowell

Ep. 225 – Fan favorite Wes McDowell is back on the podcast to share what has worked well (and what hasn’t) after focusing solely on ONE marketing channel…his YouTube channel!

Earlier this year, Wes decided to double down on that and stop his podcast and virtually all social media.

I found that decision fascinating because, from the outside at least, it seemed like both his podcast and social media presence was thriving.

That’s exactly why I wanted to bring him back onto the show to unpack what’s learned, both pros and cons, after months of devoting marketing attention to only ONE channel.

Is this something you’re considering? Leave me a comment on the post and let me know!

In This Episode

00:00 – Introduction
01:55 – Greeting to Wes
04:01 – Ultimate business hack
05:31 – YouTube locally
09:29 – Weighing the choice
13:07 – Long form content first
15:50 – Subscriber awareness
19:29 – Attractors
24:13 – Clarify your niche
27:51 – Personal branding
29:54 – Have more authenticity
34:25 – Can lead to monetization
39:24 – When you are your client
41:58 – Know the verbiage
43:13 – Refining the processes
45:20 – Benefit of interviews
48:22 – Where to start
51:58 – Keywords for titles
54:38 – Thumbnail strategy
1:01:18 – Getting the photos
1:05:51 – Video is essential to use

Connect with Wes and get all the links and resources mentioned in the episode at:

https://joshhall.co/225

Subscribe to the podcast on:

Apple/iTunes – https://apple.co/36wnnc3
Google Play – http://bit.ly/32c5EmD
Stitcher – http://bit.ly/2QM0sUh
Spotify – https://spoti.fi/36ttMEZ
TuneIn/Alexa – http://bit.ly/2MOg2MP
YouTube – http://bit.ly/2CdGSYM

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