Discover why Bud Light sales have plummeted for six straight weeks, alongside other brands under Anheuser-Busch InBev. This video explores the detrimental impact of an ill-fated ad campaign that tried to appeal to transgender activists, resulting in a boycott and loss of market share. Despite efforts to win back consumers, the importance of catering to consumer preferences is highlighted. Learn from Bud Light’s decline and understand how consumer preferences ultimately shape the success of businesses.
Source: The Bud Light Boycott and Clueless Corporate Executives by Ryan McMaken, mises.org: https://mises.org/wire/bud-light-boycott-and-clueless-corporate-executives
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