Part 2 of our Marketing Lunch and Learn Series – How to Optimize your Digital Marketing Program If you’re asking, “should I be on Instagram, Facebook, LinkedIn, TikTok or YouTube… or all of them?”, “should I be buying Google ads?”, “is it better to invest in boosted posts or platform ads?”, or anything along these lines, this discussion is for you. Join us to learn key tools that will help you decide on your focus, and how to maximize your investment ¬– even if you don’t have a lot of time or a hefty budget. Presented by Lara Veltkamp, Watershed Marketing Group Lara Veltkamp, founder of Watershed Marketing Group Inc. (est. 1998), has been working with entrepreneurs for more than 30 years, successfully navigating clients through the financial “great recession” of early last decade, the mass-exodus of manufacturing in the 1990s, and other industry-specific market disruptions. Committed to helping the economy rebound by supporting small business owners in learning to survive, succeed and thrive during turbulent times, Lara brings a wealth of experience and education to bear on the current market situation, from leadership and process, to marketing and innovation.
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