In this episode we’re going to learn how to align marketing and sales.
Pam’s guest is Agnes Fotino O’Connell, a Director of Sales Operations & Demand Generation for the HMI Performance Incentive.
Find her on LinkedIn: https://www.linkedin.com/in/agnesfotino/
Tune in to learn how to support sales better and align sales and marketing for demand generation success.
For more episodes subscribe to B2B Marketing & More podcast.
➤ https://apple.co/3GE7Nf8
Check out Pam’s podcast episodes on her website
➤ https://bit.ly/3B5VmYi
Pam Didner is an Author, Speaker, Adjunct Professor, & Marketing Strategist with 20 years of corporate experience. She is a marketer through and through and here to help you improve and sharpen your marketing know-how and knowledge.
**********************
INSIDE THIS VIDEO:
00:00 Introduction
00:25 Meet Agnes Fotino O’Connell
02:09 How to help partners meet clients
06:33 How to better optimize your marketing campaigns
07:55 Discuss how metrics are tied to pipeline
10:02 What tactics do you use to drive pipeline?
11:12 What tools do you use to uncover key insights?
13:23 Why the martech stack is important
16:33 Advice for people working in both sales & marketing
➔ Subscribe to Pam’s Channel:
http://www.youtube.com/user/pamdidner?sub_confirmation=1
☎️ Request a free strategy call with Pam: https://pamdidner.com/schedule-call
🔥Learn about Pam’s 90-Day Reboot Program: https://pamdidner.com/services/90-day-revenue-marketing-reboot
🗺️WHERE TO FIND PAM:
– Pam Didner website: https://pamdidner.com
– Sign up for Pam’s newsletter: https://forms.zohopublic.com/pamdidner/form/PamDidnersNewsletter/formperma/hcEFsYPfr_Cg9ycA6xOOHRwUXJs7iMi-z5h1c7a1SA4
Pam’s Books:
– Order my first book, “Global Content Marketing”: https://www.amazon.com/Global-Content-Marketing-Customers-Worldwide-ebook/dp/B00MGUZ12O/ref=sr_1_1?ie=UTF8&qid=1531244406&sr=8-1&keywords=GLOBAL+CONTENT+MARKETING
– Order my second book, “Effective Sales Enablement”: https://www.amazon.com/Effective-Sales-Enablement-Technology-Accelerate/dp/0749483644
– Order my third book, “The Modern AI Marketer”: https://www.amazon.com/gp/product/B084Z3XMZX/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B084Z3XMZX&linkCode=as2&tag=pamdid-20&linkId=3bf2e1789e3ed3715731bfd0190c9f3d
Pam’s Socials:
– LinkedIn: https://www.linkedin.com/in/pamdidner/
– Instagram: https://www.instagram.com/pam_didner/
– Facebook: https://www.facebook.com/PamDidner
– Facebook Group: https://www.facebook.com/groups/BuildMarketingSkills
– TikTok: https://www.tiktok.com/@pam_didner
– Twitter: https://twitter.com/PamDidner
Podcast: B2B Marketing and More With Pam Didner
Apple Podcasts: https://podcasts.apple.com/us/podcast/b2b-marketing-and-more-with-pam-didner/id1250138104
Libsyn: https://pamdidner.libsyn.com/
**********************
#accountbasedmarketing #ABM #marketingstrategy #b2bmarketing #b2bleads
#accountbasedmarketing #ABM
-~-~~-~~~-~~-~-
Please watch: “How to Craft a GTM Strategy for Managerial Approval (With Templates!)”
-~-~~-~~~-~~-~-
source