Accelerate Revenue Growth
Advantage Anywhere #revenue #funnel to automatically attract, engage, nurture and #convert your casual leads into active prospects.
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Check out the Advantage Anywhere Revenue Funnel that automatically attracts, engages, nurtures and converts leads and visitors into revenue while streamlining your entire #process #marketing and #sales end to end.
What is a #sales #funnel #funnelmarketing
A sales funnel is a marketing strategy designed to turn cold prospects into long-term customers by funneling them through five stages. The “funnel” metaphor means you’ll begin with a large audience of prospective buyers that will eventually pare down to a smaller group of highly-targeted, high-value customers. The final goal is not to make a sale, at least not a single sale. Instead the goal is create returning customers with life-time value. Breaking the buyer’s journey down into smaller steps (i.e., stages) allows you to be more precise about how and when you present offers. For a small business owner, you may start with only one or two products. For a large B2B company, you may have numerous offers fueling lead generation and nurturing new leads through the sales cycle, sales pipeline, or sales team.
At the biggest of big picture, a sales funnel is usually divided into three parts:
Top of the sales funnel (ToFu): Target audience
Middle of the sales funnel (MoFu): Potential customers
Bottom of the sales funnel (BoFu): New and existing customer
On some level, this funneling occurs even if you don’t have intentional sales funnel stages in place. By taking a templated approach — especially if you’re growing an online business — you’ll dramatically increase the number of customers you end up generating.
The key to an effective sales funnel: Engage with and provide increasing value to your prospects throughout each sales funnel stage.
No matter how simple or complex, the fact is sales funnels work when they’re built according to certain universal principles. Case in point:
87% of consumers choose to do business with vendors who provide valuable content at all stages of the buying process
63% of consumers need to hear a company’s value proposition(s) 3-5 times before they trust these claims
Nurtured leads make 47% larger purchases than non-nurtured prospects
In addition to top, middle, and bottom, sales funnels have traditionally been structured around four sales funnel stages known by the acronym …
What is AIDA?
Sales Funnel AIDA: Awareness. Interest. Desire. Action
The AIDA model was developed in the late 19th century by advertising and sales pioneer Elias St. Elmo Lewis. And, it has become the backbone of almost every successful advertising and marketing campaign since.
Why is it so successful?
AIDA takes potential customers through the emotional journey of making a purchase — guiding the buying decision from initial attraction to taking action.
1. Awareness
Sometimes referred to as “attention,” the first stage of the sales funnel is where a brand catches the eye of new audience members via marketing content and/or a valuable baseline offer.
2. Interest
Here, the brand will begin to forge a deeper relationship with their prospects, becoming more actively involved in learning about their goals and/or problems. In doing so, you can begin providing preliminary solutions, allowing them to experience “quick wins” — and become more engaged.
3. Desire
Consumers who reach this third sales funnel stage have become convinced that they do, in fact, have a larger problem that needs solving. Moreover, they’re coming around to the idea of making a purchase to solve said problem. At this point, the brand showcases how their premium offering can be of service.
4. Action
AA will create the perfect strategy.
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