Successful Online Lead Generation Needs to Connect Marketing and Sales
There are still many companies in B2B sales that have not transitioned to a successful online lead-generation marketing plan. As companies shift, they are finding a need for quality content.
Content for online lead generation is prolific.
So, how do you create original content that will strengthen customer loyalty and attract new customers?
Creating new and improved bridges of communication within your company will open the door to content that will set your brand apart from the pack. Listen as Linda shares a story from a Michigan manufacturing company starting online lead generation marketing.
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