With a contentious general US election, the depreciation of the third-party cookie, and proliferation of generative AI, 2024 is going to be an *EPIC* year. Media publishers, app developers, adtech platforms, and other digital companies will be challenged like never before in protecting consumers and revenue.
This rapid-fire webinar will dissects the seven most important digital trust and safety trends for 2024, including:
• Political advertising—a $15.9 billion ad spend bonanza chock full of risks like deepfakes, AI-generated creatives, and inflammatory ad content
• Increasingly hazardous mobile app environments
• Threat actors targeting the most vulnerable online—seniors and minors
Download the full report at https://mediatrust.com/cya-2024
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