Prospect seemed interested in the benefits you presented.

…Then as you’re about to close the deal, they become risk averse.

No matter how much benefits you put on the table, they just aren’t interested.

Perhaps you can try to talk about the cost/consequences/pain points.

And the best of all, reverse the risk.

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Are you Risk Seeking or Risk Averse? https://youtube.com/shorts/7SaW0FFQ554

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Want to learn what we do in Northern Lights Studio? We help brands build a sustainable competitive advantage in an era full of me-too offerings.

#Branding #Marketing #Sales #Identity #Positioning #Strategy #Coaching
https://nlstudio.asia

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Background Music:
cocabona, Misha – No Problem https://chll.to/6385ed10

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