Here is how understanding the customer buying cycle will determine the intention of your marketing approach.
The customer journey begins with awareness. Customers realize they have a problem, and search out information on how to solve it. Being discoverable, through SEO, and providing informative content will position your brand well for this stage.
The customer then begins to consider their options. Customers develop a vision of a solution, and they seek brands that align with this vision. Positioning your product based on customer needs will maximize your results here.
Next, the customer will decide whether or not to purchase the product. Your brand should utilize calls-to-action that center on value. The customer should value the results gained by a purchase more than they value the money spent.
Post-purchase, customers will need support, and eventually they will need to upgrade or replace the product. Provide stellar customer service, gather feedback, and keep customers informed of upgrades available for your product. This will increase retention and create additional trust between your customers and your brand.
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