3 Steps to Driving More Revenue with Sales and Marketing Alignment | N.Rich at DMEXCO 2023

Sales & Marketing alliance feels like an unattainable dream for numerous teams. According to the latest findings, Sales & Marketing can generate 208% more revenue when working closely together, which certainly makes it a goal worth pursuing. In this talk, Maxim Kublitski, Sales Director at N.Rich & IntentHub will look into how and why jointly pursuing high-velocity ICP accounts, synchronising the two teams based on buyer intent and evaluating the Marketing-influenced pipeline instead of counting MQLs could help achieve that.

Learn more on N.Rich’s Blog: https://n.rich/blog

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