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https://www.knowledgecity.com/mena/en/library/BUS1790M3/value-creation-through-sales-and-marketing When planning how to add more value to your business, sales and marketing are vital areas that cannot be overlooked. In this course, we will discuss the four key components of sales techniques—awareness, interest, desire, and action. We will explore how these components work within the consumer decision-making process, as well as how they can be harnessed to add value to your business. The marketing mix is another important consideration in value creation. You will learn how product, price, place, and promotion can work together to create value.
In this course on Value Creation Through Sales and Marketing, you will discover how an effective sales strategy adds value. By the end of this course, you will understand the need for a focused marketing strategy to create value. But value creation strategies are susceptible to common mistakes, such as getting too caught up in new innovations, not appealing to customers’ needs, and failing to notice change in product life cycle stages. In our course, you will learn about these value creation mistakes and how to avoid them.
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