This case on Patanjali offers an insight into the strategies followed by a new company to position the brand at the right time and acquire a substantial market share.
For case studies from Harvard Business School:
https://store.hbr.org/case-studies
For Case Studies from SAGE:
https://sk.sagepub.com/cases
For Case Studies from Ivey Publishing:
https://www.iveycases.com/India.aspx
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