Wholesale B2B. Wholesale B2C. From push to pull and then back again. NOS. Live-stream shopping. Physical retail. Multi-brand online retail. The in-store experience. Social media. Personal shopping. Offline multi-brand retailing. Department stores. Brand building. Omni-channel.
Companies have a buffé of sales and marketing decisions to make. Which one is the right one? Is there a right one? We’ve invited Henrik Spandet to guide us through the digital evolution of sales and marketing and how we’ve reached a scenario where physical and online don’t have to compete but can build on top of each other.
Give this episode a listen if you want to
Learn what a multi-brand environment is
Hear how you effectively enter a new market
Discover the interplay between physical and online stores
Use social media as a sales tool
Tap into showrooming and webrooming
Gain some insights into Omni-channel
Bring knowledge from an expert into your business
Thank you for listening to the Social Media Sucks podcast 🎧
00:00 Episode intro
01:50 Henrik Spandet introduction
09 Common problems in the lifestyle industry
16 Brands are circling back to the roots
23: How you enter a market today vs “yesterday”
25:10 The in-store experience for department stores
27:30 It’s become really expensive to do business online
30:16 The pandemic-effect
34:24 Live-stream shopping is the new QVC
43:00 Digital improvements for fashion brands
47:45 Episode wrap-up
Useful links
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Blogs: https://www.Kubbco.com/blog
Audio podcast: https://bit.ly/3tn4Mgk
YouTube podcast: https://bit.ly/3K1suVr
Social Brief Newsletter (Social media news weekly): https://bit.ly/3I68D6g
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