The Next Phase of Mobile App Monetization | Adam Carey, Boris Logvinskiy
Delivered at Casual Connect USA 2018. Mobile app monetization is changing quickly. Header bidding has become an increasingly hot topic, but what does this mean for the mobile app ecosystem, where there’s no such thing as a header? What are the pitfalls in today’s waterfall setup and what’s coming next? This session will cover what’s needed to make a true advanced-bidding solution successful in the mobile app world and how the monetization landscape is changing in order to maximize revenue in 2018 and beyond.
Download slides at: http://bit.ly/2BwhpqQ
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