WWDC25: Optimize your monetization with App Analytics | Apple

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Explore the new monetization, subscription, and offer analytics coming to App Analytics. We’ll cover how powerful, new data visualizations and automated reports can help you make data-driven decisions that drive revenue growth, and discuss how to pair these metrics with acquisition features such as custom product pages to optimize and improve your monetization strategy.

Explore related documentation, sample code, and more:
Analytics Reports: https://developer.apple.com/documentation/analytics-reports
Take action on peer group benchmarks: https://developer.apple.com/app-store/peer-group-benchmarks/
Measuring App Performance: https://developer.apple.com/app-store/measuring-app-performance/
Gain Insights with Analytics: https://developer.apple.com/app-store-connect/analytics/
Implementing introductory offers in your app: https://developer.apple.com/documentation/StoreKit/implementing-introductory-offers-in-your-app
StoreKit: https://developer.apple.com/documentation/StoreKit
Explore custom product pages: https://developer.apple.com/app-store/custom-product-pages/
Promote your apps: https://developer.apple.com/app-store/promote/
What’s new in App Analytics: https://developer.apple.com/videos/play/wwdc2021/10115
Discover Benchmarks in App Analytics: https://developer.apple.com/videos/play/wwdc2022/10044
What’s new in StoreKit and In-App Purchase: https://developer.apple.com/videos/play/wwdc2025/241
What’s new in App Store Connect: https://developer.apple.com/videos/play/wwdc2025/328

00:00 – Introduction
01:12 – New home and capabilities
03:00 – Payer metrics and benchmarks
08:19 – Subscription analytics
11:42 – Offer metrics
13:31 – Analytics reports

More Apple Developer resources:
Video sessions: https://apple.co/VideoSessions
Documentation: https://apple.co/DeveloperDocs
Forums: https://apple.co/DeveloperForums
App: https://apple.co/DeveloperApp

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