In this video, Gartner’s Emerging Tech & Trends team breaks down the most popular generative AI use cases seen across hundreds of real-world enterprise deployments. Discover where organizations are investing today, which AI applications deliver real value, and what types of GenAI projects are currently lowest risk.
You’ll learn about the five leading GenAI use case categories:
– Marketing customization
– Operations optimization
– Customer service support
– Knowledge management
– Software development.
The analysis reveals that most deployments today are simple, low-complexity implementations that yield a medium impact, driving incremental improvements rather than full business transformation. These insights reveal where the market is truly focused and how companies are adopting AI safely, affordably, and effectively.
If you’re exploring GenAI strategy, enterprise AI adoption, or looking for practical use cases, this video highlights the trends shaping the next wave of AI innovation.
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