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What’s really happening with OpenAI’s Sora 2 launch?
The media is full of hype about how long and realistic the videos are (like 16 seconds, let’s not hyperventilate guys).
But it’s NOT just a video tool. It’s a lot more. It’s the next move in OpenAI’s strategy for social media domination.
In this video, I share the inside scoop on why Sora 2 is a friend-centric social network and what that signals for AI strategy, LLMs, and monetization:
• Why OpenAI is shipping Sora 2 as a standalone social network.
• How friend-cameos counter “AI slop” and onboard new creators.
• What Pulse cards, Sora, and checkout reveal about ad funnels.
• Where this pressures Snap, Meta, and Google heading into Q4.
For teams and operators, the opportunity is safer AI-powered engagement via new ad surfaces—while the risk is eroding trust if ads ever bleed into core ChatGPT answers.
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