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ABOUT: I’m Adam Erhart, a marketing strategist with over 10 years of experience helping entrepreneurs build profitable, scalable marketing systems. I’ve worked with brands like Google, Meta, and Amazon, and my focus is on real results, not fluff. Feel free to explore the 1,000+ videos on this channel to verify everything I’m saying and let’s get started growing your business! Want a PROFITABLE marketing strategy? Go here: https://grow.adamerhart.com/cheatsheet?el=yt

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00:00 Introduction: Using Psychological Triggers in Marketing
01:01 Trigger 1: The Halo Effect – The Power of First Impressions
02:26 Trigger 2: The Serial Position Effect – First and Last Matter Most
03:53 Trigger 3: The Recency Effect – Recent Info Carries More Weight
05:07 Trigger 4: The Mere Exposure Effect – Familiarity Breeds Likability
06:29 Trigger 5: Loss Aversion – The Fear of Missing Out
07:22 Trigger 6: The Compromise Effect – How Offering 3 Choices Wins
08:35 Trigger 7: Anchoring – Setting Expectations with Price
09:41 Trigger 8: Choice Overload – Less Is More for Better Decisions
11:06 Trigger 9: The Framing Effect – Positioning Your Message
12:53 Trigger 10: The IKEA Effect – Value Increases with Involvement
14:20 Trigger 11: The Pygmalion Effect – High Expectations Lead to Better Results
15:03 Trigger 12: Confirmation Bias – Reinforcing Existing Beliefs
16:27 Trigger 13: The Peltzman Effect – Lowering Perceived Risk
18:01 Trigger 14: The Bandwagon Effect – People Follow the Crowd
19:00 Trigger 15: Blind-Spot Bias – Biases That Go Unnoticed

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