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Greg Alexander, CEO of SBI, joined by Alex Shootman, president of Apptio, shares five activities to align your sales and marketing strategy. http://bit.ly/GoSBI.

Time Stamps

00:10 Welcome and special guest introduction
03:20 Apptio’s brand promise and why you should believe it
05:28 How the sales team lives the brand
09:50 How to create and distribute compelling content
13:20 Campaign planning
17:08 How to maintain the people during the sales cycle
18:37 How to build an organizational design between sales and marketing
23:38 How to calculate the numbers of heads in sales and marketing
27:30 How does product marketing help your sales team win
32:04 The role of field marketing
35:24 Marketing and sales operations support
38:02 A description of the marketing and sales tech stack
40:46 Greg’s two cents

SBI TV Summary

This week on SBI TV, we discuss five activities to align your sales and marketing strategy with our special guest, Alex Shootman, president of Apptio.

In our first segment, we discuss the brand planning, including Apptio’s brand promise, and why you should believe it. We also discuss how the sales team lives the brand.

In our second segment, Alex shares how to create and distribute compelling content and campaign planning.

In our final segment, we share how to organize and build the organization design, the role of field marketing and what kind of support the team needs.

Ready to Make Your Number?

We like to keep it simple here at SBI. If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/contact-us/.

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